Earmark destroys buyer’s remorse by helping people avoid superfluous purchases and achieve their spending goals, upending the advertising industry in the process. Dubbed “Brilliant” by PandoDaily, Earmark’s addictive savings app enables you to track what you don’t buy so you can indulge in what you really want - skip the latte and shift that unspent money towards a guilt-free splurge on an iPad. In the process, Earmark uncovers what consumers want and when they aspire to buy it, enabling peer-to-peer suggestions and the delivery of perfectly timed ads from abnormally relevant brands. Earmark has generated over $1MM in spending intent in the its two months