Designing a Redemptive Business
Designing a Redemptive Business

Personal Playbook

Read | Personal Playbook

In this Course, we've been exploring aspects of redemptive entrepreneurship, and in each module you've been applying those ideas to your own work. Now it's time to bring together your most important insights and commitments into a single statement of redemptive purpose.

Your Personal Playbook will be a brief, future-looking document summarizing your identity, vision, and commitments as a redemptive leader. Think of this as your personal statement of “what it means for me personally to be redemptive and how I intend to do it.”

The Personal Playbook is in four sections. In the Preamble, you'll locate your work in God's redemptive story in your life. Then you'll draft three Opportunities & Practices sections, one for each of the three dimensions of work: Strategy (What I Build), Operations (How I Build), and Leadership (Why I Build).

Use the following worksheet pages to gather your ideas, then consolidate your "best stuff" onto a single Personal Playbook spread.

Read | Personal Playbook

Read | Personal Playbook

Read | Personal Playbook

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Read | Personal Playbook


Apply | Preamble

Apply | Preamble

Apply | Preamble

Highlights of God’s unfolding redemption story in my life (or, what has God been redeeming me from?). Where have I suffered, lost something, been a victim, or even exploited or harmed others? How did God work to redeem those losses and how have I been changed as a result (including but not limited to my “testimony”)?

Key experiences and themes in my development as a leader in various roles of my vocation (family, work, church, community, etc.).

Where am I at risk of lapsing into the exploitative in my work, even if unintentionally? In what ways am I prone to build my organizational or

Vision for current and future opportunities for creative response (or, what God has been redeeming me for?). Where can I be a more redemptive leader in all three dimensions (what I build, how I build, why I build)? Where can I push beyond ethical norms to explore new redemptive possibilities? What are my cherished topics1 and areas where I am most alive in my leadership?

Apply | Preamble

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Apply | Preamble


Apply | Preamble

Apply | Preamble

Apply | Preamble

What concrete opportunities do I have to sacrifice for others in my sphere (by surrendering my rights and claims; sharing power, credit, and opportunity; generously offering time and money with low expectation of return; choosing interdependence over independence; disproportionately absorbing downside risk and distributing upside reward; tolerating aggravation or delay for others’ sake; being the first to forgive; etc.)?

In what areas and times of my life do my ambitions tend to be least healthy (seeking my own glory, feeding my idols, inseparable from my identity, isolating me from community)? By contrast, in what areas and times of my life do my ambitions tend to be healthiest and most life-giving for others?

As you reflect on these prompts, begin to outline and summarize your rough ideas by writing them down in whatever form feels the most comfortable for you (the medium is far less important than the themes and messages). As you do, look for common threads and patterns and listen for the prompting of the Holy Spirit. You’ll use this to begin drafting.

Draft about a page, drawing heavily on your notes from the Reflection Prompts on the prior pages. Cover: The experiences, skills, capabilities, topics, and passions that have most marked and shaped your life to this point Your redemptive story (where you’ve experienced, witnessed, or participated in harm, exploitation, or brokenness; and where God has healed and restored) The most significant opportunities and risks you bring into your vocation, relationships, and identity Consider writing either a chronological narrative (perhaps organizing around phases or seasons of your story) or a more thematic approach to your life. Try to include self-reflective insight instead of simply stating facts. This is your next-to-last draft; you'll pull it all together on the final Personal Playbook spread in a few pages.

Apply | Preamble

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Apply | Preamble


Apply | What I Build

Apply | What I Build

Apply | What I Build

MY REDEMPTIVE OPPORTUNITY Draft one or two paragraphs, or several statements of intent, on how you seek to renew culture through your work. How will you "love your neighbor you don't know" through the products, services, brands, narratives, experiences, and expressions you build? Consider themes, issues, or areas of interest in which God has gifted you or moved your heart; or solving problems in ways that generate opportunities for specific groups of people. Use your notes and Application Questions from the Products and Brand Sessions of the Course. This is a statement of the impact you are trying to make in this area. Be as specific as possible!

MY REDEMPTIVE PRACTICES Write two or three specific personal or organizational practices, habits, or commitments that you plan to put into action in pursuit of your redemptive opportunities over the coming years. These are statements of intended action. Make sure that at least one of these is something you can prototype immediately.

Apply | What I Build

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Apply | What I Build


Apply | How I Build

Apply | How I Build

Apply | How I Build

MY REDEMPTIVE OPPORTUNITY Draft one or two paragraphs, or several statements of intent, on how you seek to bless people through your work. How will you "love your neighbor you know" through organizational culture, people development, work habits, business models, collaboration, innovation, and partnerships? Consider your key work-related relationships and roles, and how you will love, serve, and sacrifice through them. Use your notes and Application Questions from the Culture, Business Model, and Partnership Sessions of the Course. This is a statement of the impact you are trying to make in this area. Be as specific as possible!

MY REDEMPTIVE PRACTICES Write two or three specific personal or organizational practices, habits, or commitments that you plan to put into action in pursuit of your redemptive opportunities over the coming years. These are statements of intended action. Make sure that at least one of these is something you can prototype immediately.

Apply | How I Build

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Apply | How I Build


Apply | Why I Build

Apply | Why I Build

Apply | Why I Build

MY REDEMPTIVE OPPORTUNITY Draft one or two paragraphs, or several statements of intent, on how you seek to seek to surrender to God and die to self in your work. How will God's unchanging love for you affect your ambition, imagination, motives, and risk tolerance? Consider the alternate "scripts" you are seeking to live out instead of the world's dominant scripts of power, prestige, wealth, and ascendance. Use your notes and Application Questions from the Ambition Session of the Course, as well as from the Rule of Life topic from the Kickoff Session. This is a statement of the impact you are trying to make in this area. Be as specific as possible!

MY REDEMPTIVE PRACTICES Write two or three specific personal practices, habits, or commitments that you plan to put into action in pursuit of your redemptive opportunities over the coming years. These are statements of intended action. Make sure that at least one of these is something you can prototype immediately.

Apply | Why I Build

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Apply | Why I Build


Dig Deeper

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